Digital marketing is getting your business in front of the right people online. That can mean social media, online ads, email, or a website that people can actually find.
If that sounds like a lot, don’t worry. You don’t have to do everything.
Start with a goal
What do you want? More enquiries, more website visits, more followers, or more bookings? Pick one to begin with.
Know who you want to reach
Think about who your ideal customer is and where they spend time online. A business that sells to other businesses might focus on different channels from one that sells to families.
Pick one or two channels
It’s better to do two things well than five things badly. Common choices are:
- Social media to show who you are and build a following.
- Online ads, such as Google Ads or Meta (Facebook and Instagram) Ads, to reach people who are looking for what you offer, or who might like it.
- Your website, which is where most of your marketing leads people.
Make it look like you
Use the same logo, colours and tone everywhere. People should recognise you at a glance.
Check what’s working
Look at the numbers that match your goal. If you wanted enquiries, count enquiries. Keep what works, change what doesn’t.
You don’t have to do it alone
At CloudWalkr we plan and run social and online campaigns for businesses, and we keep the reporting honest, so you know what’s working and what isn’t.
Want help with a campaign? Get in touch.
Related: Why your website must work on a phone · See our digital marketing service.