A good video usually starts long before the camera comes out. Here’s how to get ready.
1. Start with the goal
What do you want the video to do? Introduce your company? Show off a property? Promote an offer? Knowing this shapes everything else.
2. Know who it’s for
A video for new customers feels different from one for existing clients. Think about who’ll watch it and where.
3. Plan the concept and storyboard
This is pre-production. We work with you on the idea, then sketch a storyboard: a simple scene-by-scene plan of what we’ll film. It’s much easier to change a drawing than a finished shoot.
4. Book the shoot day early
Shoot days are usually booked two to three weeks ahead, so plan for that. If you have a launch date or event, work backwards from it.
5. Prepare your location and people
Tidy the space, check access and parking, and let anyone appearing on camera know what to expect and what to wear.
6. On the day
Keep the schedule loose enough to deal with surprises. Having one person who can make quick decisions helps a lot.
7. After the shoot
We edit and polish the footage in-house, then cut it into the right sizes for your website and social channels.
What kind of videos can we do in-house?
Standard videos up to 4K, like ads, company profiles, walkthroughs and real estate. For bigger productions that need specialist cameras, we bring in trusted freelancers.
Have a video in mind? Tell us about it.
Related: Why your website must work on a phone · See our video production service.